Industry Analysis:
International Competitors:
The competition of bottled drinks is a very competitive market. Every year there is always a different type of beverage being released onto the market, to stay competitive with the bottled drinks market. For consumers there is a huge variety that they can choose from, now consumers are being health conscious, that means that they are looking for more healthy bottled drinks that have healthier ingredients, and nutrition facts.
Direct competition: We have many direct competitors in the market of bottled beverages, some which consist of: Gatorade, Propel, Aquafina.
Gatorade: Gatorade is one of our main direct competitors because it is marketed to many athletic people, and health conscientious people, while we are in the same market, and we are also targeting the same people, so it is a fierce competition between our two companies.
Propel: Propel is a little branch of Gatorade, a lot of people who workout like this drink because the way the bottle is made, and the way the product tastes. The way the bottle is made attracts to consumers attention. It is very easy to use in a workout, because it eliminates the need to recap an open container.
Aquafina: This bottle is shape just like the original Aquafina water, except the fact that the packaging of it has changed due to the fact it wants to inspire athletic performances. Also the blue with the colorful stripe, shows the consumer that it is a very clean type of drink. Also on the bottle it carries a smart spot, to show the consumers, that what they are picking is a very a healthy choice.
Indirect Competition: We have many indirect competitors, our indirect competitors include beverages such as tea/coffee, soda, and juices.
Tea/Coffee: Consumers do not always like to drink water early morning, therefore many consumers go towards buying beverages like tea or coffee, which have a lot of caffeine and will make them feel more awake in the morning.
Soda: Many people have been a custom to the taste of soda, rather than energy drinks/water, whenever they see a canned product, they will automatically have that urge to buy the soda rather than the bottled drink.
Juice: Many people would rather drink juice then vitamin water because juice has real fruits in it, and people may find that juice is more healthy and also more tasty then vitamin water just because it has real fruit in it.
