Target Market:
The consumers that we are trying to target with our vitamin water product are people that are trying to become more healthy with their lifestyle and choices of nutrition. Also we are trying to target younger youths that can make healthier choices rather than drinking Gatorade and other beverages then can choose Vitamin Water because it is good for them, also it has a lot less sugar, the ingredients in Vitamin Water are much healthier, and there are a lot less calories in Vitamin Water rather than in Gatorade. Also drinking from a bottled water is becoming much more popular because it is getting rid of other refreshments like other pop, and soda's.
Demographics:
Age: 12 -45
Gender: Both
Family: N/A
Occupation: N/A
Education: N/A
Income: N/A
Relgion: N/A
Psychographics:
Personality: Fun, sense of humour,
Lifestyle: Athletic, health conscious, environmental, healthy
Attitude: Positive
Geographic's:
Region: Major cities
Country: Thailand
Climate: Humid, High temperature
Rural vs. Urban: Urban
Product Usage:
The reason we are selling our product to the consumers is to satisfy the thirst, and to have a healthy and good tasting beverage rather then something that is just as tasty but not as healthy.
