Marketing Strategies:
Product/Service
S squared water is something that is in the market of enhanced water. The water is distilled and minerals are added to it, to give the product its healthy image. S squared water also contains corn syrup, which is close to the ones found in sweetened soft drinks. Bright colours and a variety of flavours each with its own purpose. These characteristics show that S squared water is different from other bottled beverages.
Name : required water
Slogan: Warning one sip or gulp may result in addiction of this product.
Price: There are two sizes of bottles, the little bottle price is going to be ranged from 37.00 - 45.99 bahts. the bigger bottles are going to be priced at 58.99 - 67.99. We are going to keep the price at this because when customers see low prices on products they tend to think that the quality of the product is not good. This product is going to be kept at a constant price but it might fluctuate depending how the economy is doing. The price for the little bottles in Canadian dollars will be 1.20 - 1.50 and for the bigger bottles being 1.90 - 2.20.
Place: The distribution channel for our product is going to be Double S Enterprises. We chose this company because it is very reliable and it is going to be a just in time inventory. This type of inventory system is something that s squared water really likes because once the sellers are our out of their product. They have to make one phone call and in a span of 2-3 business days the product will be at the door step. We found that for this product when the buyer will want a shipment it'll be sent to them by airplane, to get to the locations at ease and very conveniently.
Promotion: We are going to have 3 types of advertisements. One being a website for people to view on how we do things at the company. Also the website contains information that other types of advertisement can't explain in there types of advertisements. Another type will be a brochure/poster this will be a quick eye catcher for people to glance at and it will attract them to the colorful themes of the poster. the brochure will be mailed to most households so families will know what the product is and where they will be able to get it. Lastly we are going to have a radio advertisement, because many people drive and half the time you are listening to the radio it is ads making a perfect opportunity to market our product.
